In 2016, I was surprised and honored to be named in spot #32 for the Top Influencers in Wine & Social Media. The list was a who’s who of wine writing and even though I’ve gained quite a large audience on the www.facebook.com/womenwine page it seemed a but surreal. Worldwide influencer. Wine & Social Media. How crazy was that?
Flash forward to today and the 2018 list and I’m now proud to say I’m #16 (yes! from the top!). Hard work. Consistency. Building trust from your readers.
It’s a competitive field and and getting more so as people become more confident in their social media skills.
It’s also a very humbling experience to share the list with some of my favorite people in the business.
Here’s the list. I’m sure you know of few of these folks too. Congrats to each and every one.
Studies show that coloring alleviates stress and creates calm. Coloring is popular with women, who also enjoy buying and drinking wine together. Women and Wine Founder Julie Brosterman whose online community reaches 160,000 women combined the two to create Color of Wine, a free wine-themed mobile coloring app. It’s easy to use and can be customized for wine companies and regions looking for a creative way to share information with wine lovers. Info: www.colorofwine.comwww.womenandwine.com This show is brought to you by Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).
The holidaze are upon us: Merry Christmas, Happy Hanukkah, Happy Birthday (yes, some of us have that thrown in for good measure), Happy Kwanzaa, Happy New Year… They’re all relevant, as is wine, to many of December’s cultures celebrating these festive days. I’ve come to realize, December means that every single one of us, celebrating these holidays, takes on a part time job, on top of everything else we’re doing in December. It can be exhausted just thinking of it, and this is only December 4. Perhaps this list will help you make some decisions. All prices are listed, so match your gift against your budget, and away we go.
Moving on with great excitement, I’ve been receiving some great #samples of wine items related to gift giving. So, I’m sharing them for all of you as a holiday gift-giving shopping list, who might be wondering what to get for that special person who loves wine:
Here’s a gift for you, for starters, and for you to sharewith everyone you know.
The coloring craze has cycled back from our hippie-dippie days, and I know why. All you need to do is go to the Apple Store and download Color of Wine: iPhone now, Android in early 2018. Did I mention it’s FREE? You do need to register with Facebook, to save or share your work, don’t forget. And, there are over 300 colors that you can choose! I’ve tried it and it was a blast from the past.
Wine & Wine founder Julie Brosterman, in an interview with says the philosophy behind Color of Wine is to invite men and women to experience, relax and de-stress with the app while enjoying their daily glass of wine. “The benefits of coloring – and the enormous popularity of mobile coloring apps – shows us that we can connect with wine consumers while they enjoy coloring their favorite wine brands and images. We ask a lot from the consumer when we want them to view countless promotions via social media. I think we are all suffering from a kind of ‘social fatigue’. Color of Wine lets people feel the love. Color of Wine was developed to show consumers how much we want them to be happy and engaged while they are enjoying a glass of wine (or two) at the end of the day. Coloring is meditative and mindful – and easy to do. When the company first looked into mobile as a fast-growing social platform, I was stunned by the popularity of mobile coloring apps – 25 million downloads for Colorfy, the top mobile coloring app.”
See the fun and how to on bottom of this post, for the YouTube Video.
Wine Buyer’s Record Book from Board and Bench Publishing ~ $5.97
This 5 x 7″ book, ISBN 9780932664983, usually ships within 3-5 days
Written by Ralph Steadman, it has 64 pages of color illustrations. “Internationally celebrated cartoonist Ralph Steadman provides a handy and humorous little book to keep track of your wine tasting experiences, your cellar stock, and other vinous notes. Steadman’s whimsical art decorates the book in full-color, providing a chuckle as you make your notes.
It’s a great stocking stuffer, and very affordable. On sale right now from $ 9.95 $ 5.97. (I’m not sure how long the sale will last, so take advantage as soon as possible, I’d say.)
Spirale Wine Glasses by Vacanti ~ Upgrade your wine experience. the package of two costs $50.00
These wine glasses are totally charming, while also creating an important and fun function that was yet to be designed. It’s an invention that’s been a long time coming. We just enjoyed a 1971 Margaux. If we hadn’t been under mandatory evacuation during the California fires, I would have driven home for my Spirales. Yeah, it was one of those moments. Sounds awfully geeky, but sediment is sediment, right?
See the little cork screw at the bottom of the glass? As Vacanti states, would you rather spend your time savoring or not straining your wine? Well, with these very special glasses, you no longer need to strain or filter the sediment from your red wines. You simply pour, drink, and enjoy to the last sip. Spirale has revolutionized the wine drinking experience.
This is for those of you who enjoy wines that haven’t been filtered or fined (like I love them). You’ll occasionally get some sediment and this glass captures it all.
Margarita and Patrick Vacanti state, “A captivating design. Our elegant hand-blown design is a perfect fusion of form and function. As sediment settles to the bottom of the glass, the spiral in the stem separates it from the wine. Our patented feature keeps the sediment at bay, even while tilting your glass to enjoy the wine.
This 8-bottle wine rack with dark finish has been created for the minimalist. A tiny house is a perfect spot for this wine rack, of just a tiny kitchen. For me, a space on a kitchen wall would work wonders. Loma Living shows their bottles on a vertical hang, where my picture needs to be turned counter clockwise in a 45 degree angle, so you “get it.”
Loma Living creates minimalist home storage for bikes, wine, and more. The designs and crafting are all made in Philadelphia, USA. On their Wine and Bar page, prices range from $25 to $75, and everything is 25 percent off through Christmas., and free shipping. If you’ve got a wine and wood lover, this company is your new best friend.
The color of wood, for each item, also varies from dark to natural finishes.
I received a sample shipment from this wine club, and it was their Santa Barbara Club sampler box. (Sampler is six bottles of 375 ml sized bottles.)
If you give this gift, you’ll also have a choice of the Paso Robles Club
Or, a combination of Santa Barbara and Paso wines combined club
The wines in this Santa Barbara pack contains the following:
Stolpman Winery 2016 Estate Grown Syrah
Larner Winery 2017 Santa Barbara County Rosé
Carr Winery 2016 Cab Franc Santa Ynez Valley
Blair Fox Cellars 2016 Petite Sirah Santa Barbara County
Andrew Murray E11even Wines 2016 Chenin Blanc
Badge 2016 Pinot Noir Santa Barbara County
12 Bottles/Year Ships 6 Bottles 2x/year
$130-180/shipment + Shipping + Tax
About the club
Always Free Membership
Always Flat Rate Shipping
Tasting Guide Included in Every Shipment
Don’t like it? Return for something new
Lowest Price Guarantee
Extended Family Opportunities
Free Wine Tastings at all Club Wineries
20 Percent Savings on Private Wine Tours
Reorder Only the Bottles You Love
Compressor Wine Cooler by NewAir, a 29 bottle rack ($829.95)
This is the big one, Ladies and Gentlemen. This is the one that you hold back, like my parents did to me, when it was my first bicycle. That was the Christmas that my prayers weren’t answered, when I kept praying for snow, so it would be a white one. Then, I got “why,” if that was all truly possible. As it turned out, I got in 10 great days of biking, before the snow finally came and I had to wait for Spring in May… About May in Maine, I’d say, when I could get back out there.
With this one, no one has to wait for anything, just get that packaging out of the way, some warm soap and water, dry it, plug it in, and begin to load it. Let the snow flakes fall.
The great part of this wine fridge is it’s streamline construction. This one, as slim as it is, can hold up to 29 bottles of wine. When you first look at the shelves, you think, “What? Only five levels, and I’m counting three across, so what am I missing here?” What I was missing, for a few minutes, is that the shelves pull out for more loading. The depth of the shelves allows for five across, not three, in an up and down placement. All you have to do is move the front bottles to the back, and viola! Five on each shelf. This is the best convenient storage unit going.
A few days before this beauty came into my life, I had been longing for a wine fridge, where I could store arriving wine samples, right next to my desk, instead of all over the house. I was queried, I said yes, and delivery happened in the blink of an eye. I thanked NewAir for reading my mind, as you can well imagine. #AWR-290DB-B, life just got real!
DISCLAIMER: Wine-Blog is a journal of my PR wine activities and learnings. 1) I occasionally write stories about wine clients, but don’t charge them for that time. 2) All wine reviews originate from free samples, sent by PR people representing the brands. 3) Images are mostly mine, some are purchased, a few rare ones are part of fair trade usage.
Los Angeles, CA — Women & Wine, Inc. (http://womenandwine.com) one of the largest Facebook communities, announces the launch of the first FREE mobile coloring app for lovers of the wine lifestyle – called Color of Wine – now in the Apple Store.
The app was introduced in Santa Rosa, CA November 9, 2017 at the recent Wine Tourism and Wine Bloggers Conference (#WBC2017) to great in enthusiasm.
Women & Wine Founder, Julie Brosterman, says the philosophy behind Color of Wine is to invite men and women to experience, relax and de-stress with the app while enjoying their daily glass of wine. “The benefits of coloring – and the enormous popularity of mobile coloring apps – shows us that we can connect with wine consumers while they enjoy coloring their favorite wine brands and images.”
Brosterman continues “We ask a lot from the consumer when we want them to view countless promotions via social media. I think we are all suffering from a kind of ‘social fatigue’. Color of Wine lets people feel the love. “Color of Wine was developed to show consumers how much we want them to be happy and engaged while they are enjoying a glass of wine (or two) at the end of the day. Coloring is meditative and mindful – and easy to do. When the company first looked into mobile as a fast-growing social platform, I was stunned by the popularity of mobile coloring apps – 25 million downloads for Colorfy, the top mobile coloring app.”
The response to the launch was overwhelming from brands (and bloggers) who immediately understood the impact of getting consumers’ attention by COLORING original pics – developed specifically with wine lovers in mind – for 30 minutes or more at a time versus the 10 seconds they may look at an ad on Facebook. The company works with brands to collaborate with a talented team of artists to create these unique images.
What’s in it for wine brands? Color of Wine creates unique content tethered to social platforms. Consumers become brand evangelists when they share their colored pics with friends and family on all social media. “Brands can use the coloring pages to inspire wine club members, conduct contests, keep the connection going between what’s in the glass and what’s on the screen,” Brosterman says. Any wine or lifestyle brand can use the app as an integral part of their consumer awareness or DTC social media plans.
COLOR OF WINE app is an experiential advertising platform for brands to connect with lovers of wine, food and travel. Brands can take advantage of the 300,000+ people we talk to daily as well as the 3-10 million organic
views to our www.facebook.com/womenwine page and our other social media outlets.
Brands engage the company to create colorable pictures for the app that will make users fall in love with their brands, want to color and share with their friends and family. Consumers become viral brand evangelists through this experience. Our tests have shown that users spend about 30 minutes coloring at a sitting and come away with incredibly positive feelings, feel very relaxed, enjoy the experience, think it’s fun and can’t wait to share it. They also say that they will seek out the brands that they are coloring.
Brands will be also able to utilize the colored pictures for content, contests, events, thank you’s etc. The participating brands will have unlimited invites to use to invite people to color on the app. Merchandising opportunities abound, including colored pics on gift items, apparel, at the winery and at home.
Women & Wine was founded in 2005 by Julie Brosterman, connecting women around the world through social
media and events through the www.facebook.com/womenwine community.
The company ‘talks’ to over 300,000+ daily through various outlets including twitter, LinkedIn Groups Women Wine and Wine & Social Media, twitter and instagram. The Facebook page receives between 3-10 million ganic views a month. An example of a recent post in November saw 67,000 views, 1400 comments and 1200 shares. Julie Brosterman is ranked #37 in the world for Wine & Social Media; in 2016 she was #33.
Brosterman says, “we’re a trusted source for wine lovers – 78% of whom are women. We share their passions and give their opinions/suggestions and support. We can’t wait to introduce brands to this audience through the Color of Wine mobile app. We love our followers and want to remind them every day that drinking wine can be a thoughtful activity, relaxing and fun.”