Los Angeles, CA — Women & Wine, Inc. (http://womenandwine.com) one of the largest Facebook communities, announces the launch of the first FREE mobile coloring app for lovers of the wine lifestyle – called Color of Wine – now in the Apple Store.
The app was introduced in Santa Rosa, CA November 9, 2017 at the recent Wine Tourism and Wine Bloggers Conference (#WBC2017) to great in enthusiasm.
Women & Wine Founder, Julie Brosterman, says the philosophy behind Color of Wine is to invite men and women to experience, relax and de-stress with the app while enjoying their daily glass of wine. “The benefits of coloring – and the enormous popularity of mobile coloring apps – shows us that we can connect with wine consumers while they enjoy coloring their favorite wine brands and images.”
Brosterman continues “We ask a lot from the consumer when we want them to view countless promotions via social media. I think we are all suffering from a kind of ‘social fatigue’. Color of Wine lets people feel the love. “Color of Wine was developed to show consumers how much we want them to be happy and engaged while they are enjoying a glass of wine (or two) at the end of the day. Coloring is meditative and mindful – and easy to do. When the company first looked into mobile as a fast-growing social platform, I was stunned by the popularity of mobile coloring apps – 25 million downloads for Colorfy, the top mobile coloring app.”
The response to the launch was overwhelming from brands (and bloggers) who immediately understood the impact of getting consumers’ attention by COLORING original pics – developed specifically with wine lovers in mind – for 30 minutes or more at a time versus the 10 seconds they may look at an ad on Facebook. The company works with brands to collaborate with a talented team of artists to create these unique images.
What’s in it for wine brands? Color of Wine creates unique content tethered to social platforms. Consumers become brand evangelists when they share their colored pics with friends and family on all social media. “Brands can use the coloring pages to inspire wine club members, conduct contests, keep the connection going between what’s in the glass and what’s on the screen,” Brosterman says. Any wine or lifestyle brand can use the app as an integral part of their consumer awareness or DTC social media plans.
ABOUT COLOR OF WINE
COLOR OF WINE app is an experiential advertising platform for brands to connect with lovers of wine, food and travel. Brands can take advantage of the 300,000+ people we talk to daily as well as the 3-10 million organic
views to our www.facebook.com/womenwine page and our other social media outlets.
Brands engage the company to create colorable pictures for the app that will make users fall in love with their brands, want to color and share with their friends and family. Consumers become viral brand evangelists through this experience. Our tests have shown that users spend about 30 minutes coloring at a sitting and come away with incredibly positive feelings, feel very relaxed, enjoy the experience, think it’s fun and can’t wait to share it. They also say that they will seek out the brands that they are coloring.
Two explainer videos tell the story:
Here’s why brands should consider Color of Wine:
This consumer video drives colorists to Color of Wine:
Brands will be also able to utilize the colored pictures for content, contests, events, thank you’s etc. The participating brands will have unlimited invites to use to invite people to color on the app. Merchandising opportunities abound, including colored pics on gift items, apparel, at the winery and at home.
Twitter J Brosterman @colorofwineapp
ABOUT WOMEN & WINE
Women & Wine was founded in 2005 by Julie Brosterman, connecting women around the world through social
media and events through the www.facebook.com/womenwine community.
The company ‘talks’ to over 300,000+ daily through various outlets including twitter, LinkedIn Groups Women Wine and Wine & Social Media, twitter and instagram. The Facebook page receives between 3-10 million ganic views a month. An example of a recent post in November saw 67,000 views, 1400 comments and 1200 shares. Julie Brosterman is ranked #37 in the world for Wine & Social Media; in 2016 she was #33.
Brosterman says, “we’re a trusted source for wine lovers – 78% of whom are women. We share their passions and give their opinions/suggestions and support. We can’t wait to introduce brands to this audience through the Color of Wine mobile app. We love our followers and want to remind them every day that drinking wine can be a thoughtful activity, relaxing and fun.”